Industry
Food & Drink
Services
Naming, Branding, Packaging
ParaBien
Healthy lifestyle for everyone.
Pan Pepín, one of the biggest names in the Caribbean bread brands, launched a new healthy line of products called ParaBien. Al Grano, Sin Azúuuca, Panketo, D´ Avena and 100% Whole Grain are ParaBien´s starting lineup. We wanted to make "healthy" fun by creating simple, yet playful names, and by designing colorful packages with modern and minimalistic elements.
Each color and element was carefully selected to create a brand architecture that is growing and expanding to new products with different qualities. The digital campaign "Mejor, vamos al grano" created for Al Grano is their most successful to date. We also created their first institutional campaign "Estilo saludable para todos" which presents these first 5 breads while communicating the qualities and benefits of each one.
Branding, Food and Drink Branding, Food and Drink Design, Food and Beverage, Puerto Rico, Bread, Health, Label Design
