Industry
Tourism
Services
Rebranding
Awa Outdoors
For all types of outdoor adventures
AWA Outdoors is a brand specialized in waterproof luggage so you can adventure without worrying about your belongings being affected by rain, bodies of water or mud among others. Initially, the brand focuses on the beach, but now it wants to cover different passions such as hiking and other types of outdoor adventures. The brand wants to maintain a clean and minimal appearance, that can be seen as a multi-adventurous product.
A modern and futuristic typographic logo was created, and an icon that can be used separately. The icon is composed of a drop of water that is in the letter A, and other elements of nature, such as mountains and the sun raylights. Neutral colors were used to represent the hiking part, and more tropical colors to represent places such as rivers, beaches, among others. We want the brand to be able to appeal to both markets in a subtle way, adding fun through contrasting colors and geometric patterns.
Waterproof, Outdoor, Bags, Adventure
