Brand Identity, Brand Architecture, Advertising, Digital Strategy, Digital Marketing
We designed different illustrative labels to represent historical characters or events from Ponce, Puerto Rico. A decorative typeface gives the brand a casual and youthful style. We used dark hue colors for the labels´ backgrounds to make the illustrations and other design elements stand out.
Branding, Food and Drink Branding, Food and Drink Design, Food and Beverage, Beer, Artisan Beer