Puerto Rico Food Exchange

Brand Identity, Signage & Environmental Graphic

We managed to express many things with just one idea for the Puerto Rico Food Exchange company. We wanted to make a strong typography that was easy to read in the distance, and seen in small formats. The icon simulates a flower containing different food representations, including meat, fruits, and grains.

A subtle image of a compass is formed, marking the north, south, east, and west, representing the routes of its trade and exportation to other countries. Orange represents the tropic, and usually, it is a color found in most foods and ingredients.

Branding, Food and Drink Branding, Food and Drink Design, Food and Beverage, Puerto Rico