For the PR Food Exchange company, we managed to express many things with just one idea. We wanted to make a strong typography that was easy to read in the distance and that could be seen in small formats. The icon simulates a flower, that contains different representations of food, including meat, fruits and grains.
Subtly, a compass is formed. It marks the north, south, east and west, representing the routes of its trade and exportation to other countries. The orange color represents the tropical, and usually, it is a color found in foods and ingredients.