Naming, Brand Identity, Packaging, Brand Architecture, Digital Strategy, Advertising, Digital marketing
Pan Pepín, one of the biggest names in the Caribbean bread brands, launched a new healthy line of products called Para Bien. Al Grano, Sin Azuuuca, and Panketo are Para Bien´s starting lineup. We wanted to make ¨healthy¨ fun by designing colorful packages with modern and minimalistic elements. Each color and element was carefully selected to create a brand architecture that is growing and expanding to new products with different qualities. The digital campaign created for Al Grano is their most successful campaign.
Branding, Food and Drink Branding, Food and Drink Design, Food and Beverage, Puerto Rico, Bread, Health, Label Design