For Moralito´s brand identity we were inspired by the countryside and mountains of Puerto Rico to create a connection between the consumer and the brand. We designed a versatile typographic logo that will have different footnotes to identify various products.

This typeface gives elegance to the brand and projects the quality of the product. We also designed a ¨badge¨ for the label and promotions, that communicates the freshness of their products since they are made with local ingredients.