Brand Identity

We need to reflect on Modena´s brand identity, the movement, the lifestyle, and the inspiration of the famous and luxurious Italian area of ​​the same name. Therefore, we created an "M" that can be seen as a circuit or road seen from a top view. The sans serif typeface alludes to sophistication and high-end status, while the color palette gives you the "feeling" of achievement for having acquired such a high-quality car.

Branding, Modena, Italy, Car