For this luxury car dealer, it was extremely important that we reflected, the movement, the lifestyle and the inspiration of the famous Italian area of ​​Modena.

This is why we created an "M" that shows that movement, and can be seen as a circuit or road seen from a top view. It is accompanied by a Sans Serif typeface that shows sophistication and high end status. Visually, there is a color palette that gives you the "feeling" of achievement, for having acquired a car of such high quality.