For this luxury car dealer, it was extremely important that we reflected, the movement, the lifestyle and the inspiration of the famous Italian area of Modena.
This is why we created an "M" that shows that movement, and can be seen as a circuit or road seen from a top view. It is accompanied by a Sans Serif typeface that shows sophistication and high end status. Visually, there is a color palette that gives you the "feeling" of achievement, for having acquired a car of such high quality.
