The brand identity developed for Marey is made up of the union of text and symbol. The symbol is the combination of two drops of water in opposite directions, that conceptually, represent temperatures: hot and cold. This brand was designed to have the ability to extract the logo symbol to be used independently. Similarly, the logo can be used independently of the symbol.
It is worked from the Mark Pro typeface, and was developed to improve its interleaving and graphic form with cuts in letters (r) and (e). Its sans serif style alludes to the technology industry and acquires a characteristic of simplicity. The lowercase visual presentation creates a more accurate aesthetic approach and in tune with the brand.