Brand Identity, Packaging
Since 1955, Marey has offered the opportunity to enjoy unlimited hot water. In addition to their solid base in Puerto Rico, they also sell heaters throughout North America, and in Europe and the Caribbean. After six decades of service, Marey seeks to remain competitive and outstanding within the industry. Their product has evolved, implementing new and modern technologies, so we did the same for their brand.
We created a combination of text and symbol, the latter containing two drops of water in opposite directions that, conceptually, represent hot and cold temperatures. Marey’s branding can use either logo or symbol independently. The sans serif style alludes to the technology industry and acquires a characteristic of simplicity with a modern aesthetic.
Branding, Water Heating, Packaging Design