Brand Identity, Brand Architecture, Packaging
We opted for a minimalist approach to express nature, delicacy, and quality on the new brand identity created for Lettufresh. The icon consists of a lettuce ball inside a drop of water. We grouped the two main concepts of the brand: lettuce and hydroponic system. A bold serif typeface was used to create a cheerful and playful play on identity. The primary brand color is pink. It's a great way to express fun and innovation. The patterns are designed by hand to showcase the joy of eating something delicious and healthy.
The brand's architecture keeps this design colorful, playful, and eye-catching. Colors like bright green, blue, and orange stand out to the human eye in a conservative industry where everything tends to be light and subtle.
Branding, Hydroponic System, Health, Veggie, Vegan, Lettuce, Food Packaging Design, Food and Drink Branding, Food and Drink Design, Food and Beverage, Label Design