Brand Identity, Re-brand

The well-known rental store for elegant clothing, Leonardo, took a new turn towards lifestyle and elegant casual clothing. Now it is known as Leonardo 5th Avenue to honor the family history that started it all in New York´s 5th Avenue. Leonardo is expanding outside of Puerto Rico, so we considered different international markets and trends. We designed a shield inspired by the knight’s era, with a dashed-lined sun emulating seams from a custom-made suit to represent a new day, a new beginning.

Branding, Clothing, Fashion, Elegance