The well known rental store of elegant clothing Leonardo, took a new turn towards lifestyle and elegant casual clothing lines. The famous store adopts the name Leonardo 5th Avenue to highlight the family history with which it all began. This means new processes, new goals and a new identity.
Based on a company that is expanding outside of Puerto Rico, we take into consideration different markets and trends. Using this information, and the essence of the brand, an image was designed that highlights the modern knight. A shield inspired by the knights era was created, with a sun made in dashed lines that represent a new day and the seams of a custom made suit. The typography is also custom. This makes it unique. Unique as their clothes and their brand in general.