For this version of the brand, we decided to work with a modern and high-quality style. We selected a main typeface that had the potential to meet these qualities and modified it to fit the brand. We made an icon of a cow's head silhouette. We added the “quality meat” footnote to create balance in the logo.
We also designed a ¨badge¨ that is made up of a monogram of the initials (L.F.), brand name and footnote. It serves as an alternative way to the logo and can be reproduced on stickers, tags, among others.