Brand identity, Packaging
By wanting to keep up with modern times and have an eco-friendly approach to its packaging, the almost 50-years-old Granja Avícola Santos decided to rebrand themselves. We redesigned their old rooster icon with simple terminations to move towards a modern and youthful look.
In addition, we modified a display typeface to emphasize Santos’s name, strategically positioned to have a dynamic interaction with the icon, and certain tones of colors found on the rooster's illustration, to create a different contrast and uniqueness within the industry.
Logo Design, Food and Beverage, Food and Drink, Branding, Eggs, Farming, Chickens, Label Design
