Chihuahua

Brand Identity, Signage & Environmental Graphics

Tex-Mex food with a Boricua approach. We combined Mexican culture and cuisine with Rock N´ Roll. Using The Day of The Dead as inspiration, we designed a Catrina skull-like chihuahua head. Colors like black, gray, and white gave that rocker look to the brand, creating a high contrast with the "apple green".

^{Branding, Food and Drink Branding, Food and Drink Design, Food and Beverage, Fast Food, Mexican Food, Rock N´ Roll}