We present to you the brand identity created for the Chihuahua restaurant. Tex-Mex food with a Boricua approach, located in Palmas del Mar, Humacao.
For Chihuahua, we used as inspiration the famous Mexican tradition of The Day Of the Dead. We grouped the three important characteristics of the restaurant on the typography: rock ornaments, Tex-Mex food, and Mexican culture. In the same way, a palette of colors of black, gray and white was used, to maintain a rock n’ roll vibe and create a contrast with the color "green apple".