Aguas Buenas

Brand Identity

Aguas Buenas, better known as “The City of Clear Waters,” is one of the municipalities located on the eastern side of the Cordillera Central of Puerto Rico. 

The logo incorporates elements such as mountains, rivers, and the sun, to represent the lasting beauty of the landscapes in Aguas Buenas. We used the same colors of the town’s flag. Nonetheless, instead of using green for the mountains, we used orange (derived from the yellow of the flag) to symbolize a sunset and, at the same time, add personality to the logo. The objective is to capture the charm of Aguas Buenas´ natural resources.

Branding, Municipality, Puerto Rico, Nature